WebMarkets Blog

Digital Marketing News

 

We Blog To Educate, Inspire & Grow

Search A Topic

The Digital Marketing Roll

Does Technology Always Bring Increased Revenue?

One thing is for sure. It is virtually impossible for the modern business owner to escape technology. With new forms of technology and automation emerging and increasing each and every day, there is no question that the business process is being impacted; however, the impact is only positive when technology is properly utilized.

 

Technology + Online Marketing = Increased Business Revenue

 

Technology does not always translate into increased revenues. There is no question that business owners these days are more dependent on technology than ever. A 2015 survey by point-of-sale retail (POS) giant NCR among owners of American restaurants revealed that nearly 70 percent of respondents believe that technology has positively impacted their business by increasing revenues; in fact, 35 percent of respondents will not even consider doing business without the involvement of technology. Out of the 154 restaurant owners surveyed, only 17 confessed that their business did not yet have a significant online presence. Nonetheless, a little over 70 percent explained that their restaurants have active social media profiles, and that mobile POS played a major part in the success of their business.

With regard to the survey above, it is important to note the use of social media accounts and mobile POS apps, which can facilitate advertising and marketing. Of all business processes, social media marketing and mobile advertising tend to be the most attractive for business owners, and the seemingly easy learning curve seems to be a strong factor in this attraction.

 

The Social and Mobile Marketing ROI

 

The basic functions of mobile apps and online social networking are easy to learn by default; this is what development firms strive for with just about every new technology. Business owners who use social media and mobile apps on a personal level tend to believe that they can easily apply these technologies for the purpose of increasing revenue, and this is a slight misconception. Although it may be easy to get started with social media and mobile technology, mastering the art of effective marketing and advertising is not quite so easy.

One of the mistakes commonly made by business owners who are new to mobile marketing and advertising is that they often think they can do it all on their own. After all, how hard can it be to compose a social media update and publish it? How difficult can it be to engage prospects and existing customers so that they keep coming back for more?

The most important metric of online marketing is return on investment (ROI); this is what will determine whether increased revenue is possible. A business owner that decides to take on mobile marketing and advertising by herself will likely spend a considerable amount of time trying to get better at it, and the ROI will be quite low. When retaining a professional marketer to handle this facet of business, a higher ROI may result in a five to seven percent increase in revenue in a just couple of months, depending on the current online presence, the type of business, and the seasoning of the company.

 

For more information, contact WebMarkets.

About the Author

Related

Online Marketing and HIPPA

Online Marketing and HIPPA

Here's what it takes to publish content from your happy patients as a medical provider and still...

Read More >
Defining a Social Strategy

Defining a Social Strategy

This aspect is business 101. As a marketing director or business owner, you already understand over...

Read More >
State of Google Marketing in 2015

State of Google Marketing in 2015

If you're a business entrepreneur relying on a strong online presence to connect with customers,...

Read More >
Can Social Media Marketing Grow Your Dental Practice?

Can Social Media Marketing Grow Your Dental Practice?

Dentists all over the world are growing their dentistry by utilizing professional social media marke...

Read More >
How to Migrate Your Website from HTTP to HTTPS

How to Migrate Your Website from HTTP to HTTPS

Moving your website from HTTP to HTTPS can give your pages a slight ranking boost, and it makes brow...

Read More >
What is Digital Marketing and How Does it Affect Your Company?

What is Digital Marketing and How Does it Affect Your Company?

In today's business economy, managing a wide spread and effective online presence is vital to ev...

Read More >

Comments

Simply unadulterated exemplary stuff from you here. I have never observed such a splendidly composed article in quite a while. I am appreciative to you that you created this! Pressure Washing Oviedo
1/24/2020 4:13:04 AM | Reply
Simply unadulterated exemplary stuff from you here. I have never observed such a splendidly composed article in quite a while. I am appreciative to you that you created this! Pressure Washing Oviedo
1/24/2020 4:12:35 AM | Reply
So, do not knock yoga until you try it. Yoga Burn review
1/23/2020 9:33:10 PM | Reply
Awesome blog. I enjoyed reading your articles. Sonic The Hedgehog Jacket
1/23/2020 3:56:02 AM | Reply
The article is very nice, thank you for sharing it! I'm not fully through yet (it is extremely long) but it seems well researched and detailed.
1/22/2020 9:09:35 PM | Reply
Page 1 of 26 FirstPrevious [1]

Post a Comment

Subscribe to the Blog

Name

Categories

Women in Business

It is our goal to highlight women in business who create a better life for themselves and others.

Ask to be Featured

  • *
  • *
  • *