WebMarkets Blog

Digital Marketing News

 

We Blog To Educate, Inspire & Grow

Search A Topic

The Digital Marketing Roll

Social media marketing is a highly effective strategy for gaining new clients and leads, but is it safe to publish photos and media of your clients? The medical field is a peculiar case with social media marketing because of HIPAA compliance.

Many dentists and physicians are left uneasy about participating in social media marketing because of these best practice unknowns.

Here's what it takes to publish content from your happy patients as a medical provider and still be in compliance with current HIPAA laws. Publishing a person's candid photo online without their permission is against HIPAA regulations. It's important for your social media manager to understand all the HIPAA compliance standards. 

Have A Consent Form

Including a consent form for your patients to sign while they wait is a miniscule addition to your sign-in/registration procedure, so consider including one as a permission form that protects you from HIPAA laws.

What To Include

-Your consent form should cover basic authorization from your patient to share photo or video of their results. Most people won't read the form and most people are agreeable if they feel like they're about to get a great service from your practice. Without this agreement between you and your patient, you won't have any quality content to share in advertising and social media. 

-You should also include a clause for revoking the authorization at any time, in case the patient changes their mind. This will give them peace of mind releasing content authority to you, and helps you settle disagreements or miscommunication regarding the content shared, should any arise.

-Include an option for your patient to receive a copy of the form and include them in the process, if they have any questions, help them understand how valuable and beneficial their participation is for your practice. If they like your company and your service, they'll be honored to take part in sharing their results.

-Make sure you include your practice name and space for your clients' signature and date.

The best kind of social media content shows happy customers and clients benefitting from the services you render them.

The best way to get your patients excited about being a client of yours is to include them in the process, in the journey, in your story. Storytelling is the best form of content on social media. Creating a personal brand is far more interesting and relatable.

The significance is a very underrated motivator in life, and your clients will feel significant to see themselves on your social media, liked and loved by your highly qualified following - only if they've already given you permission to do so.

Try these HIPAA best practices on your authorization form and be safe to promote your best work today!

If you have any other HIPPA related marketing questions, please don't hesitate to contact our office. We are experts in Medical Marketing and have perfected the craft of social media marketing.

About the Author

Related

Online Marketing For Pain Management Doctors

Online Marketing For Pain Management Doctors

Since doctors go into medicine with very specific objectives in mind, it goes without saying that th...

Read More >
Analyze Your Competition's SEO

Analyze Your Competition's SEO

This video from Raven Tools Internet Marketing will show you how to analyze your competition's s...

Read More >
The Fight Against LinkSPAM

The Fight Against LinkSPAM

LinkSPAM are exactly that, SPAM links. These are links that provide little to none value to your dom...

Read More >
Why Your Hospital Needs SEO

Why Your Hospital Needs SEO

Marketing is more important ever in the medical industry. For hospitals especially, having a strong ...

Read More >
Defining a Social Strategy

Defining a Social Strategy

This aspect is business 101. As a marketing director or business owner, you already understand over...

Read More >
Why the Best SEO Specialists are Marketing Professionals

Why the Best SEO Specialists are Marketing Professionals

Being SEO specialists, we realized that SEO is not about being the best programmer in order to under...

Read More >

Comments

abc
Thank you
12/8/2019 3:23:04 AM | Reply
Thanks for nice share, just always find a reason to put smile on your face, the brightness of your face signifies that you have no grudges with anyone, Watch all your favourit Indian Popular Television Serials for free. BeyHadh 2 provide you with free Indian Serial and Full Episode HD Watch Online.
12/3/2019 9:51:34 PM | Reply
Thank you for these explanations, good work Photo Messancy
12/3/2019 4:34:43 PM | Reply
Thank You So Much For providing the important and Knowledgeable information.
11/27/2019 4:22:07 AM | Reply
thanks for helping people
10/24/2019 1:25:02 PM | Reply
Page 1 of 33 FirstPrevious [1]

Post a Comment

Subscribe to the Blog

Name

Categories

Women in Business

It is our goal to highlight women in business who create a better life for themselves and others.

Ask to be Featured

  • *
  • *
  • *