SEO Equity Links, Explained

What are Equity Links?

Equity links are links that pass a value to another page or domain. We like to call this value, link juice.

Some example of them are:

• • Followed links
  • 301 permanent redirects.

In other words, equity links are links that pass value from one page to the other.

Why are not all links, equity links?

I was wondering the same thing when I first started with SEO. Here are some different kinds of techniques to prevent a link from passing value, or link juice to another page:

• Links with the No-follow attribute.
• Links on a page using the meta robots tag (index, nofollow or noindex, follow).
• Links on a page with crawl restrictions, using disallow in the robots.txt file.
• JavaScript links, invisible for search engine crawlers.
• Links that point to a 302 redirect before landing on your website.
• Links that point to a page using a meta refresh redirect before landing on your website.

Internal and external equity links

Equity links can be internal and external links.

The difference between external and internal links:

• External links, are links pointing from another domain (external website) to a page on your website. For example, somewebsite.com is linking to yourwebsite.com/products/.
• Internal links, are links pointing to pages inside your website. For example, yourwebsite.com/products/ is linking to yourwebsite.com/product-a/.

How to determine the value of a link?

The value of a link, and the potential impact it can have on search engine rankings, is not only determined by the fact it is an equity link or not.

• External links from relevant and important sites have a bigger impact than internal links.
• Does the link pass value (Link equity or No link equity)? No link equity passing links are a common part of the internet and they can provide topic relevancy, relevant traffic and or credibility.
• Links from unique domains are more important than links from sites that have linked to you before.
• Links using relevant anchor text are able to pass more keyword focused value. (Anchor text is a very important factor but you have to be careful and preserve a natural backlink profile)
• Links from trusted high-value sites are more important than links coming from new low-value sites.
• Links from inside the content pass more value than links inside the footer or blogroll.
• A page containing a high number of links will pass less value per link.

Metrics to determine the value of a link:

• Page Authority
• Domain Authority
• Page Rank
• Domain age

How to identify high-value links?

Here are some tool to help you identify high-value links

• Backlink checker, use this tool to check the link profile of your website or the site of your competitor.
• Website authority checker, determine the authority of a specific page and the complete domain.
• Bulk Domain Authority & Page Authority Checker, check all the Mozscape API metrics for multiple domains.

Want to Know More?

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Whether your company is a wedding venue or IoT software, SEO principles, when implemented correctly, can have direct correlation to business success. How so you ask? You need a unique content, link building, and technical SEO strategy that is correctly implemented, tracked, and continually optimized.