Search Engine Marketing
SEM (Search Engine Marketing) refers to paid advertisements through search engines such as Google, Yahoo and Bing. By purchasing your traffic you can choose what kind of audience views your ads. Google AdWords is a popular platform for SEM. The platform works like an auction in which advertisers bid for their keywords and ranks throughout advertisements.
Google Service Ads
Google Local Service Ads is another popular way for businesses to reach their customers. Local service ads are the first images, texts and links you see when you search on Google. Often in the form of maps, informational boxes displayed at the top of the first page. Local service ads are not Pay-per-Click like normal advertisements, instead businesses Pay-per-Lead and are required to handle the rest after a customer has been connected. Are Google Service Ads right for you?
Google Local Services