We hear it all the time. Yes I'm a programmer and yea, I do all the SEO.
IT professionals and programmers are not marketers. They just dont think like a marketer. Think about it, would you want a programmer, who has not studied business marketing to interact with the community to sell your products? Heck NO! Marketing professionals have a niched set of skills to identify and capitalize on opportunity.
SEO has a foundations of playing with words. Your keyword terms are the foundations of your site's SEO. What are your core services and competitive advantages? These need to be shouted out via content and submitted to Google. Wrong keyword terms means wrong foundation, which means that your entire SEO structure in built on the wrong cornerstone and ultimately, is being displayed by search engines for the wrong target markets.
SEO is a constant mind game. Its essence is getting into the minds of your customers and being able to think like them. Know what your buys will search for and be available to them when they do. Only the most intuitive marketing professionals can do this. Being able to predict trends is one of the best talents of a marketing professional and not of a programmer.
Out-Dated SEO Techniques
Beware of old school programmer SEO techniques. What do we mean by this? Back when Google and Yahoo search first evolved, meta keyword and URL addresses were key in SEO. If you wanted to be ranked high, purchase a URL domain with your keyword in it and stuff a tron of crap related to your keyword in your meta keyword tags. A ton of programmers still think this is SEO. All we can give them is a frownie face :~(.
Online Marketers are the Best SEO Specialists
The best Internet marketing SEO specialists that we know are not IT or programmer guys. They are marketing professionals. Marketing professionals who understand the process of keywor research, competition analysis, link building, and how to interact with customers. Marketers know how to get their brand or product out there and their using SEO as one of the tools that are essential in today's digital world. The bottom line: consumer behavior. Marketers are experts at analyzing and identifying behaviros, interests, and demographics that are more likely to purchase specific products. A great SEO strategy, integrates all of these aspects into the website, SEO and social media strategy