Successful Search Engine Optimization (SEO) requires finding your niche and making it more visible to an audience looking for you online. It is valuable whether you are a blogger, an e-commerce shop, business professional, or medical surgeon. Implementing SEO strategically will have a positive impact on the visibility and patient volume of your surgical practice. Since all surgeons are in such a competitive field, they stand to gain a huge advantage by applying search engine optimization to their website in order to help them stand out.
This is why WebMarkets has created WebMarkets Medical, a specialty division of WebMarkets focusing on medical & healthcare marketing for doctors, clinics, and hospitals.
What is SEO?
SEO stands for "Search Engine Optimization." The practice of SEO is the practice of employing a methodical approach to increasing your web page's ranking on internet search engine results. Although SEO involves many tactics and approaches, one important pillar involves analyzing common searched-for keywords and phrases and building the website's architecture around them to maximize their effect.
Through well-implemented SEO, you can promote your surgical practice to achieve the top web page in search engines like:
Why Is SEO Important for Surgeons?
SEO is important to surgeons for three distinct reasons.
- It can help you rank at the top of the page
- It increases virtual foot traffic
- It makes information and services easily available
- It provides a better patient experience
75.1% of people click the top three results of a Google Search according to backlinko.com. An increase in virtual foot traffic means a potential increase in real-world clients. An SEO-driven page highlights your skillset and expertise to a wider audience.
When surgery, and health care in general, is involved, patient emotion and anxiety often increase. A well-designed web page can help alleviate that anxiety by providing information quickly and easily, positioning your physician brand as knowledgeable and trustworthy.
Besides boosting your search result rankings, there are a number of other ways that your web presence can be optimized which results in a higher quality patient experience.
How Can WebMarkets Help?
WebMarkets can help provide SEO services specifically geared toward surgical practices, including a full suite of features designed to enhance your patient experience. Those features include:
We can help you build and manage an effective website that ranks highly in browser search results, drawing new patients into your practice. WebMarkets is able to take that increased visibility one step further by helping you manage your social media marketing campaigns, and making sure that positive patient reviews are prominently displayed in search results.
WebMarkets is also able to help streamline your patient experience by enabling you to safely make HIPAA-compliant forms available to your patients right on your website.
Professional Healthcare SEO Consultation
Web presence is important for any business, especially when you own your own surgical practice. When it comes to SEO, there are best practices, but there is no one size fits all solution.
WebMarkets works closely with each provider to determine your practice's niche and areas of opportunity and then promotes your expertise to an audience that is trying to find your services. Please contact WebMarkets for an SEO consultation today.