Never Underestimate the Power of SEO

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SEO Pie Chart by WebMarkets

SEO Pie Chart by WebMarkets

SEO Strategy

Custom & Strategic SEO Management

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The practice of raising rankings on search engines, known as search engine optimization. If you want your website to be ranked #1 on Google, you will need SEO to achieve this. In the world of business, one thing is for sure, never underestimate the power of SEO.

As a business, strategy is an essential catalyst of growth. Correctly identifying a growth strategy and implementing a system is a respected discipline that is highly valued. WebMarkets consults to the highest regard to correctly implement a web, SEO, and social strategy that brings ROI from any investment.

Keyword research is the foundation of search engine optimization. Your business has 30+ keywords to optimize. Google crawls each individual web page separately, looking for page titles, descriptions, and keyword density. Certain rule of thumbs apply. Contact WebMarkets Digital Marketing & SEO in Boise for details.

Analyzing your competitor's strength of SEO is vital. Look at their page rank, keyword density, volume of links. SEO is a variety of factors, and the last thing you want to do is target a keyword that's out of reach. If the keyword is medium and the competition has page ranks less than 3, you're good to go. If your competition is over a page rank of 3, its best to move on to another target keyword.

Content is King. Your website content is the most appealing aspect of information to Google. Google crawls each page independently and evaluates each page of content as an independent discipline. On-page SEO includes meta information, URL structure, Alt tags, header structure, schema markup, text to HTML ratios, internal linking structure, and more.

This aspect of SEO cannot be emphasized enough. Bottom line, content is king, and king is unique content. What does this mean? The content your create, is the focal point of the value of what Google recognizes as your online identity. Every page on your website is filled with content and is crawled as a separate object from Google. We are in an arms race, and its called content marketing.

The links from other websites actually do matter. Every website in the world is graded on a 0-100 domain authority scale or value. WebMarkets will identify the links in and out of your website that are affecting the quality and effectiveness of your local, regional or national SEO.

WebMarkets aids in the ability to link to allied websites, directories, social media and content that have the highest page authority and domain authority as possible.

Local search engine optimization involves many factors. At WebMarkets Digital Marketing & SEO in Boise, we have already done the Local SEO leg work, so you don't have to.

Local SEO

The term NAP stands for Name, Address, Phone. Throughout the Internet, there are hundreds if not thousands of NAP directories that list your business information, on its directory. The citation portion comes from a website link and maps location marker. It is vital to have consistent NAP listings throughout the Internet for optimal local SEO results. As an example, the most important NAP listing, is a GMB listing.

The Google My Business Listing (GMB) is known as the king of all NAP/directory listings. Here, you can house reviews, provide relevant quick contact information, and be displayed in Google Maps search. A GMB listing is a very important aspect of any local SEO and should be managed on a routine basis.

Google My Business

Social media likes, comments, shares, retweets, favorites, links clicks, tags, or any other type of engagement metric, are considered social media signals. When a link is shared on social media, search engines measure these "non-bias" engagement actions and adds in the value of the domain and page authority of the link.

Social Media

Whether it be pay-per-click, search engine marketing, search & display ads, or remarketing, WebMarkets Digital Marketing & SEO in Boise identifies the services best for your company's target market and bottom line.


The DNN Content Management System, built on ASP.NET, is far superior to its Wordpress, Joomla, Drupal, and WIX competitors because of its technical customization aspects, time saving qualities, and ease of use.

DNN Websites

Did you know that the faster your website loads, the better SEO ranking signals your website sends to the Google desktop and mobile algorithms? Certain factors include website hosting speed, quality and bandwidth, as well as the content on your site such as video and image sizes.

Did you know that Google has a separate SEO algorithm for mobile devices? This is why when it comes to attracting mobile website traffic, you need to structure your website to best mobile compliant factors, as in loading speeds, image rendering, file sizes, and multiple screen resolution sizes.

Mobile Website Design

After all the hard work is complete, it's best to submit your business website sitemap to Google, Yahoo, and Bing search engines. After you submit your sitemap, expect a three week waiting period to recognize content changes. It also SEO best practice to continuously crawl your website when new content is uploaded. The process involves a small amount of site verification code, but is well worth it.

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A Leader in SEO Strategy & Services

Headquartered in Boise, Idaho, WebMarkets conducts white hat, best SEO practices for companies in Boise, Idaho and throughout the United States.

An International SEO Reach

WebMarkets provides SEO research, plans, and strategies to implements SEO tactics for companies across the United States and United Kingdom. When you bring your SEO project to WebMarkets, you will receive transparent recommendations based on SEO research, strategy and cost, which is analyzed and benchmarked on ROI.

  • ROI Focused SEO
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Custom & Strategic SEO Management in Boise and Beyond

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Such as meta title tags, meta descriptions, alt tags, and header hierarchy.

Technical SEO

Your website's use of the robots.txt file, XML sitemap, page schema, and open graph objects.


Including the volume, quality, and authority of backlinks to your website.


For relevance, click through ratios, search volume, and competition levels.

Page Content

To analyze content quality, SEO-friendliness, duplicates, and density.

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Your Answers To All Things SEO

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Organic SEO is known as the search engine results placement (SERP) listed below the paid advertisements. This section of Google search results are known to be the most credible and authoritative listings for the search query provided. In term, it is this perception on why organic SEO results, on average and across all industries, yield the highest conversion ratios of all other website traffic sources.

SEO is an "I need it now" type of platform. When consumers search Google for products, services, and information, they are searching with intent to purchase or obtain information to act upon. This fact makes SEO a primary focus when leveraging lead generation, sales, and business development campaigns.

A realistic timeline for optimal top ranking SEO results does depend on the keyword itself. If you have a WebMarkets Digital Marketing & SEO work ethic, you do not settle until you are #1 in organic SEO results. This being said, typical timelines to evaluate come on a quarterly basis. Keyword success can range from 2-18 months, depending on the competition of the keyword and the websites that are currently ranking #1 for the keyword query. A good SEO company will be able to identify an SEO timeline based on an SEO competitive analysis.

Given the broad nature of services that comes with SEO, SEO costs can vary. SEO is not one aspect, but multiple aspects. The cost of your SEO campaign can vary depending on how many SEO aspects you decide to implement, based on the SEO production needed to obtain #1 ranked keywords on a desired search term. For this reason is why we created the SEO Pie Chart.

If prospective clients, customers or patients are searching for your name, products or services online, then yes, SEO is an asset for your company.

The definition of good or excellent conversion ratios depends on the product, service and industry. As a rule of thumb, a 1% conversion ratio is known to be an industry standard.

There are many different views about the difference between SEO and SEM. In our opinion, SEO is Search Engine Optimization, and is known as the organic or non-paid SERP. Long-term and long-lasting quality SEO requires a variety of SEO tactics combined with daily, weekly, and monthly management. SEM is known as Search Engine Marketing, and involves paid advertising Google and other major search engines, as well as YouTube, website placements, etc.

NAP Listings are essential to your local SEO campaign. The term NAP is an abbreviation for Name, Address, Phone Number. The goal of your local SEO campaign would be the keep all of your company NAP listings consistent per location. Google has found this as an easy way to SPAM it's search engines, so now, Google will provide a negative algorithm attribute if your company has NAP listings with inconsistencies or deemed to abuse location data.

Domain Authority (DA) is a MOZ developed, 0-100 scale, search engine ranking score, that assigns a score to every website domain as a whole on the Internet, calculated by an algorithm including linking domain metrics, content quality, meta information, NAP listings, citations, and more. The higher the DA, the more credible, authoritative, and reputable the website domain is deemed in the search engine's eyes, while also giving it a higher likelihood of ranking higher on keyword search terms. Long story short, the higher the DA, the better off your website's SEO will be.

Page Authority (PA) is a MOZ developed, 0-100 scale, search engine ranking score, that assigns a score to every individual page on a website, calculated by and algorithm including linking domain metrics, content quality, meta information, NAP listings, citations, and more. The higher the PA, the more credible, authoritative, and reputable the individual page is deemed, while also giving the page a higher likelihood of ranking higher on keyword search terms. The higher the PA, the better that page will rank.

Yes, word count can impact SEO. The minimum word count that Google recommends is at least 300 words per page to be deemed relevant in it's index. Pages with larger word counts have been proven to increase SEO rankings higher than pages with lower word counts. So, the more words, the merrier!

Google Analytics is an incredible resource for all aspects of your website and user data. Certain SEO metrics that we prefer to view on Google Analytics revolve around user engagement. These user engagement metrics include bounce rates, time on site, pages per view, landing pages, exit pages, and conversion ratios.

Google compliance is basically playing by Google's rules. It involves the discipline of structuring your website and all links pointing to it in the best practices of how Google sees fit. A good SEO company will monitor Google algorithm updates and structure your website and all back-links to its best knowledge of Google compliant formats.

On-Page SEO involves all aspects of your website. This includes but is not limited to, on page content, URL structure, canonical tags, meta titles, meta descriptions, meta keywords, alt tags, header structure, robots.txt file, XML sitemaps, page schema, Google Analytics integrations, and keyword density. Each page on your website is viewed as unique, so any duplicate data per page will surely have a negative aspect on your SEO.

Meta-data is not seeing by the average web visitor, and allows Google to effectively crawl and summarize each website page. The meta-data is located in the source code, and includes meta titles, meta descriptions, meta keywords, URL structures, and alt tags, to name a few of the most important aspects. URLs, Meta titles and meta descriptions are typically displayed on a Google search.

Alt tags allow for the webmaster or SEO professional to assign a descriptive meaning to an image. If the image does not have an alt tag assigned to it, the image is viewed as a "blank piece of paper". Google image search SEO is a great way to see the benefits of alt tags.

Assigning a schema to your website or each individual page allows Google to crawl and interpret your website data at faster, more efficient levels. Typically performed in a microdata or JSON-LD markup format and placed within the website's meta-data, it is recommended to assign a unique page schema to each individual page on your website for improved SEO results.

Website hosting directly impacts your website page loading speeds, which directly impacts your mobile and desktop SEO. If your site is on a cheap, ineffective website hosting server, you will be deemed as a lower quality website recourse and ranked lower down the list on a variety of search queries.

Off-Page SEO involves anything off of your website. This includes all aspects of third party websites, their back links, branded profile, stories about your company, PR publications, blogs, etc. It is widely known that a big factor in improving your company's SEO involves a variety of off-page SEO strategies and tactics.

External Links, also known as back links, are links points to your website from 3rd party websites. These are links from other pages, blogs, directories, NAP listings, resources lists, that point back to your home page or any internal page/blog on your website. It is the goal of an effective SEO manager to attract and accumulate a large volume of high-quality external links pointed to a variety of internal pages on your website.

Anchor text is the text of the link. For example, if your website is about website design, having a keyword term " website design " in the link provides context to Google and is much more valuable that linking the domain of

A follow link is a link from your own or a 3rd party website that sends a trust factor to receiving linked page. Follow links are what SEO managers need to improve SEO rankings. A no-follow link essentially states that the linking 3rd party site does not trust the end domain destination, and therefore, does not want to be responsible for sending web traffic to a potentially SPAM website. SEO Managers try to avoid no-follow links when possible.

Internal links are links on your website and link internal pages within your domain. Google crawls each and every page of your website, as follows the paths of each and every link, the anchor text in the link, and the optimization of page the link is pointing to.

Link juice refers to the link equity or authority a link provides to a page. Link juice can be measure by domain authority and page authority, with the higher metrics providing the linking page with its own domain and page authority increase, depending on if the linking domain has a higher authority than the receiving domain.


Exceptional Local SEO Management

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On average, SEO generates the highest conversion ratios of all traffic sources. When implemented correctly, SEO enables high rankings on major search engines, while also generating high quality leads to your business.

As consumer behavior continues to shift towards online platforms, businesses adept in SEO are gaining a competitive edge, enjoying greater market share, and witnessing a substantial boom in their overall performance.

Businesses that Leverage SEO are Booming

Businesses that leverage SEO are experiencing remarkable growth and success in the digital era. By optimizing their online presence, these businesses significantly increase their visibility to potential customers. 

Effective SEO strategies not only enhance their website's ranking on search engine results pages but also improve user engagement and credibility. This heightened online prominence leads to increased organic traffic, a key driver for higher conversion rates and sales.

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WebMarkets SEO Reports are a client preferred cadence of a combination of Google Analytics, Raven Tools, and MOZ with one goal in mind: To provide quality reports that keep our clients in the know and keep your SEO Agency efforts on the fast track.

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